Will voice search optimization overtake search engine optimization?

voice search optimization

Why type out information when you can use voice commands? We have come a long way from virtual assistants like Siri and Alexa that help carry out mundane tasks like the weather report, trending news, scheduling appointments, real-time traffic analysis, and so much more. All of this information is communicated and performed through voice.

In the digital market, this feature has great potential with regards to closely associating exact-keyword matches for a spoken query. Let’s look at the significance of voice search.

What is voice search optimization?

Voice search is a technology that lets you say a voice command to access information from Google and other search engines. Companies like Amazon, Apple, and Microsoft have created voice technologies and aliases like Siri and Alexa. But how do they decide which information best answers the questions you ask?

There is no denying that Google focuses on ranking relevant content to each search with a higher intensity. But how is this related to voice search? When audiences ask a question, the leading content that is most relevant to the query is sent to them. Voice search optimization is, therefore, essential. As voice technology develops, it will be used quite frequently, thereby paving the path for search engines to react accordingly.

How can businesses optimize their content to voice search?

1. Keywords

Keyword search has always been crucial in all forms of marketing and advertising, and it is quite similar when it comes to voice search or commands. However, humans tend to be more natural in their queries. Therefore, long-tail keywords and more conversational words are suited for a more semantic search.

In addition to this, phrases should also be used at the forefront of the strategy that you will be employed to target certain keywords for Google Analytics. Further, by leveraging local information and details, your digital platform can also incorporate words like ‘near me’ or ‘close to my location’ in the meta descriptions, alt texts, and tags of your content.

These will provide quick answers to a person’s query for nearby restaurants, educational institutes, or petrol stations where the website becomes immediately accessible.

2. Tone and writing

If you want to relate to the user better, you need to speak their language. Often, individuals will not speak their queries in professional tones. Therefore, consider a colloquial and informal approach, which is always favored. This will help your content match his tone accordingly.

However, it is important that while tailoring the writing style to a user’s likeness, you do not detract from the main goal of communicating relevant information. The solution that you provide should be satisfactory and concise.

3. Structured data

Structured data is also known as schema markup or rich snippets. These appear below the URL of your website and give the user additional information within the website that they can redirect to. These details can include pricing options, contact info, different sections of the web, etc.

This makes the metadata or sitemap very clear, so the relevancy of the content can be figured out easily. 

4. Mobile and speed optimization

It is important to understand where the original voice searches are coming from and how to excel that particular channel for better results. That’s why mobile optimization is absolutely necessary. The most important aspect is to ensure that your pages do not take more than 2 seconds to load. Users expect instant answers when they use voice search and queries. Therefore if your site is not optimized, it can frustrate the users.

The impact of voice search optimization

As we move forward, voice search will dramatically impact the future of SEO and digital marketing. Artificial intelligence and machine learning algorithms are becoming all the more accurate. That is why the ability for voice search to upgrade the marketing space will continue to rise.

As technology advances, Siri and Alexa will have more contextual responses and will execute in-depth reasoning and analyzing. This will immensely change the landscape of voice search because Google will react by altering its algorithm and SEO tactics, like keyword targeting and on-page optimizations.

What is your take on the advancements in digital marketing? Are you working towards voice search optimization? Let us know in the comments below.

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