Voice commerce

In the market today, there are a lot of challenges to run a successful e-commerce store. Even though there are many apps and softwares available, these services are not that helpful on their own. These are available to almost all retailers. The challenge then is to ensure that your eCommerce store stands out from the crowd.

One way to set yourself apart is by improving your customer service experience, and voice commerce is the way to go. In simple terms, voice commerce has the ability to place an order for a product using your voice. This technological advancement simplifies shopping experiences by connecting users to eCommerce retailers through voice commands.

5 ways in which voice commerce will boost a retail industry

1. Hassle-free search, shopping, and customer service

From browsing products and making purchases to communication with customer service teams, voice tech proves to be useful at every step of the journey. The rise of home-based voice assistants is making people confident with the voice-activated search. It not only makes it convenient for consumers; it also allows retailers to sell more.

For example, checkout-free shopping makes it easy for online payments with the added benefits of security. Using biometrics to verify customers’ identity is the most secure method. That makes shopping less susceptible to fraud. As personal identification becomes quicker, call wait times to get shorter, customer queries and complaints can be dealt with accurately, which ultimately results in better customer service and productive staff.

2. Complete personalization

Using accurate, automated voice recognition tools enable retailers to make a well-informed decision about the gender, age, location, and other aspects of a customer. This is all highly valuable data that can help know a customer without any prior purchase history. With such a system, shopping journeys can be tailored to customer needs, thereby delivering more relevant and enhanced user experiences.

This opportunity that voice commerce produces for retailers is unique and enables businesses to fine-tune their processes with technological advancements.

3. Repeat orders

The best way to implement voice commerce is to repeat orders. Customers know what they want to buy; it could be something that they buy every month or on a regular basis, which is why they don’t need visual confirmation of their purchase. Allowing customers to order the item through voice commands cuts down the time spent on logging into an app, scrolling through the catalog, and eventually going through a checkout process.

Another advantage is that when a customer may not remember the exact name or the kind of product they recently ordered; they don’t need to remember all of these details with repeat ordering since they are simply re-ordering. This is most common with perishable items like groceries, cosmetics, medical products, etc.

4. Setting up Alexa skill

Alexa is the biggest player in voice-activated shopping experiences. If brands want to take advantage of voice commerce using Alexa, they can set up Alexa skills for their eCommerce store. A skill essentially is a term used by Amazon for apps on its voice assistant. It is the services that Alexa can use to perform specific home functions from playing audiobooks to switching on the lights.

By creating an Alexa skill, retailers can provide dedicated voice commerce functionality for their eCommerce store without even selling their products through larger retailers.

5. Consumer-led change

Consumers are more likely to embrace new technology than most businesses—this why it is why customers are early adopters. In the past years, there has been an increase in the adoption of voice-activated tools. These are products by Amazon and Google that are becoming increasingly popular. People are comfortable using voice recognition services for simple household basic activities, searching across YouTube, or Netflix.

Anything that slows people down, like having to remember passwords, typing in search items, etc. seems prohibitive. With technological advancement, voice-recognition will grow in the next few years, and retailers will need to invest to stay ahead of the competition.

The future of voice commerce

Voice-activated shopping has the potential to add value to customer offerings and boost brands above the competition. Voice commerce is a great way to retain customers. For businesses, brand building is, and boosting customer value is a priority. Voice commerce can be a great way for a brand to show your customers that you are committed to eCommerce innovations.

Do you plan to implement voice commerce in your businesses? Let us know in the comments below.

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