Does the website of your Business not appear in the search results of Google? We know how frustrating it can be. You will have spent a lot of time and money on your website, and no one is using it now.

That’s why we made the checklist for you.

Keywords

Keywords are the foundation of SEO. These are the words you would like to use as users type in Google their quest. Target keywords should be relevant for your company or brand, but not too wide. You can use resources such as Google Adwords Keyword Planner to generate a list of possible keywords. Search for keywords with relatively low rivalry but high search frequency. These will produce the best performance.

You’ll also need to do some keyword analysis to see if the keywords you’ve chosen will potentially rate your site. Check out the competition before you do the site optimization work. Search Google for your keywords to see who’s in the rankings and how good their website is.

Titles

Your site’s title is what appears on Google’s search pages. SEO best practices suggest the title should be between 10 characters and 70 characters to deliver the best performance.

Meta description

A meta description also appears in the search results for Google. It is a brief 160-300 character summary that includes your target keywords as well as tells the searcher about what your page is about. SEO best practices for your meta description include having your goal keyword as close to the start as possible and avoiding the stuffing of keywords. Stuffing keywords is any time you add unwanted keywords

Image alt text

Using alt text or alt tags to identify the images on your blog. Google can’t physically see the photos on your website but can pick up the tags so that the search engine can get a better idea of what your website is about and be able to index your website correctly. Your alt tags for photos should be concise and should include keywords. But be careful not to fill the explanations with keywords.

Backlinking

Backlinking is an excellent way of improving the rankings. There are two forms of backlinks, links to no-follow and links to do-follow. It’s just what no-follow ties sound like. They are saying search engines should not pursue them. No-follow links are not necessarily bad for your site but do not affect the rank of your websites. Do-follow links will improve your rankings because search engines can follow them. Both of these links help websites build confidence on the internet, as it is merely one website that endorses another.

Sitemap

Search engines are continually crawling around the web in search of the best content to offer searchers. You can submit a sitemap in the search console of Google if you feel that the changes you have made to your site are not being picked up. A sitemap is a file that tells search engines about your website and how it’s designed to allow them to crawl your pages easily.

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