Smart Retail

Robotic store assistants and automation are transforming businesses in the retail sector. These technological advancements are expected to bring multifaceted benefits – from enhancing product quality to improving efficiency and customer experience. The AI-driven robotic assistant has taken over the areas that can be improved upon without human interference.

Businesses today need to embrace innovative high-tech solutions if they want to fulfill customer demands in real-time. Customers today are aware and know what they are looking for. Robotic store assistants simply spot the product and work through the delivery process as desired by the customer. There are also many other benefits that robotic store assistants bring to the retail sector. Let’s take a look at some of these. 

5 ways in which robotic store assistants bring improvement in stores

1. All operation across the retail value chain

All operation across the retail value chain

All aspects of operations from logistics to supply chains to back-office operation, store operations, merchandising, sales, and marketing to customer-facing experiences, robotic assistants help boost top and bottom-line outcomes.

Retailers can infuse robotics at every stage of the retail value chain to significantly speed up innovation. From onboarding customers to minimizing bad experiences in-store, achieving reduced defect logistics, product picking, delivery, customer journey analysis, and everything in between, robotic assistants play a vital role in each of these areas of operations.

2. Boost productivity in logistics and supply chain

Boost productivity in logistics and supply chain

Robots have immensely changed and transformed DC or Distribution Center operations with incredible speed and accuracy of picking and handling orders. From single to multi-order picking, robotic assistants help create efficient and interactive processes to track complex inventory movements.

The use of robots in logistics and supply chain enables retailers to reduce stock-out shortages, losses, and shrinkage as a result of administrative errors. It also offers flexibility to drive higher sales. 

3. Intelligence-driven merchandising and store operation

Smart Retail

As robots are moving from warehouses to shopping fronts, they enable retailers to drastically transform their customer interactions. While a sensor-based robot can bring customers what they are looking for, AI-enabled robots can take it one step ahead with personalized product recommendations.

As the digital revolution in retail increases, the IoT or Internet of Things, AI, and big data are working towards personalizing customer’s shopping experiences. In turn, retailers use these technologies to ingest customer intelligence into in-store and out of the store promotional activities to optimize product assortments.

4. Enhanced customer experiences

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There are a few robotic self-service systems that enhance customer experience with pre-orders and payments. The Order and Pay App by Starbucks is one such example. It also includes self-checkout, self-orders, and payments. Brands are constantly finding ways to analyze customer behavior and use it to derive actionable insights.

Such dedicated intelligence technology help track customer journeys in-store, analyze probabilities and stats, and eventually create in-depth insights that enable better –

  • Relations with end customers leading to personalized experiences.
  • Automation for efficient and effective follow-up processes
  • Recognition and correction of customer queries

Robotic assistants also have sensor features that analyze customer count, attention spans, emotions, and other behaviors. Retailers use robotic assistants to also immerse consumers in a virtual environment with more engaging and enticing experiences.

5. Customer touch points

Customer touch points

The innovation and impact of robotics in the retail industry offer great potential and opportunities. Robots that welcome customers ensure tracking, monitoring, and analyzing customer journeys and operational robots, bring about significant benefits for customers and retailers.

There is no denying that there is a limitation in complex thinking and reactions as they require creative skills, but technological advancements for the future have improved AI and deep learning curves. Nevertheless, robotics in retail have moved immensely towards facial and voice recognition features, better responses, and interpretations of data.


While robots in retail are still a novelty, they have been embraced by huge brands. This rise in adoption and evolving sophistication will make them a very common sight in the future. Simultaneously, an increasing presence of robots in-store will easily translate to hassle-free personalized shopping experiences for customers.

An amazing blend of robotics, AI, and machine learning has the potential to drive transformation across the retail value chain.

Have you experienced better operations through robotic store assistants? Let us know in the comments below.

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