Benefits of Shopping with AR

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The future of retail is moving towards creating online shopping experiences that give shoppers the same perks as shopping in-store. Advancements in AR and rapid growth in the utilization of smartphones, the internet, and online payment solutions have brought about such a change in retail.

With increasing competition, retailers need to have an Augmented Reality strategy that gives them an edge. In this article, we look at the AR is revolutionizing retail and the benefits of shopping with AR.

6 benefits of shopping with AR.

1. Pre-purchase visualization

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AR helps businesses allow their customers to visualize products in their physical space. Usually, E-commerce purchases come with doubt in the back of the mind of the actual size and dimensions and how it would look in the customer’s space.

IKEA has implemented an IKEA place app wherein shoppers can visualize what and how a piece of furniture would fit their home or office space. Shoppers can change the items, color, size, and other aspects to make a well-informed purchase decision.

2. Product personalization

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Personalization is what differentiates businesses today. Any retail company that works around tailoring customer experiences will ultimately have more customer loyalty. AR can help companies monetize on this front.

AR enables customers to collect, save, and analyze information, thereby making a purchase in a personalized environment. One such implementation is Sephora’s virtual artist app that enables shoppers to try out lip shades, cheek colors, and more to see what suits them best. This experience is simply an enhancement over the real one but provides hassle-free shopping.

3. Enhanced shopping experience

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AR enables users to have fun while trying out new looks and products. They are essentially engaging with the content. Topshop fashion retailer has introduced a virtual room that allows customers to control their shopping experience with gestures like waving hands and clicking buttons in the air.

Such an enhanced shopping experience allows customers to have fun and, at the same time, associate a brand with customer-centricity. AR can indeed help enhance shopping experiences, whether it is physical or digital.

4. Reduction in returns

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The ability to visualize a representation of products in a 3D model to scale and in the intended environment enables customers to make better judgments. This removes the need to verify and measure the actual dimensions. Once the customer makes their decision, they can buy it online directly or even go to a store to complete the purchase.

This process clearly reduces the time taken by a consumer in viewing and buying the product. On the other hand, it maximizes the possibility of satisfaction in their purchase and thereby, reducing the number of returned products.

5. Simplifies decision making

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Who doesn’t love variation! If visitors need to check a variation of a certain item, they can simply point their smartphone at that item with the help of AR. Additionally, they can also pay for it and order delivery within the AR app itself. What’s more, is that business can also work around 2D and 3D enabled animations can enable brands to better explain the advantages of their product.

One of AR retail’s main advantages is that it enables customers to interact with items they wish to purchase.

Uniqlo, a NY based cloth retailer, has very effectively implemented AR solutions. Their AR dressing room is based on Kinect’s color-changing engine and a half-mirror touch panel. Shoppers can also instantly share an image with their friends on social networks.

6. Gamification and engagement

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Gamification has been widely used in retails and has resulted in increased sales. By rewarding users virtually, apps encourage customers to make purchases. With AR, shopping has become an engaging game that customers associate with emotions provided by the retailer.

Gamification is a concept that also interests children and allows their parents to make purchases without being distracted. AR helps retailers drive more engagement by enabling customers to visualize a product inside a package through a printed marker.

A great example of this execution is the Lego store. Lego uses a digital box and a monitor that is connected to a webcam for capturing video. The device allows customers to interact virtually with the product they like through a 3D model of the completed build.

The future with AR

AR or Augmented Reality is a highly effective marketing tool and works for both shoppers and retailers. When implemented correctly, it can provide customers with personalized shopping experiences that they would love to share with their friends. Such immersive technology has a wide range of benefits.

Its capabilities like visualization, engagement, gamification, and improving a decision-making process make it an effective investment to generate more sales for retail businesses.

Have you had an AR shopping experience yet? Let us know in the comments below.

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